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Strengthening of Andalusia as a tourist, cultural and leisure destination
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Strengthening of Andalusia as a tourist, cultural and leisure destination
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Strengthening of Andalusia as a tourist, cultural and leisure destination
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Smart Data
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Web Andalucia.org
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RRSS campaign
Strengthening of Andalusia as a tourist, cultural and leisure destination
Smart Data
Strengthening of Andalusia as a tourist, cultural and leisure destination
Web Andalucia.org
Strengthening of Andalusia as a tourist, cultural and leisure destination
RRSS campaign
PRIORITY 4
Comparative and competitive advantages
Andalusia is:
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Environmental heritage wealth
region of environmental heritage wealth: 24 Natural Parks, 32 Natural Landscapes, 28 Natural Reserves, 47 Natural Monuments and the two most important natural enclaves in Europe for bird watching and historic culture: 669 buildings declared Places of Cultural Interest, 29 Subaquatic Spaces declared Archaeological Easement Zones, 302 buildings in general cataloguing regime and 6 spaces declared a World Heritage Site.
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Creative territory
Creative territory with unique cultural values such as Flamenco, experience in tourist research and promotion through ICTs with assets such as the Public Company for Tourist Management, Sport of Andalusia, Andalusia Centre of Tourist Innovation, Andalucía Lab and the Andalusian Institute of Historic Heritage.
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Leading international destination
Leading international destination for the diversity of resources and offering of new specialised and personalised products based on experiential and motivation tourism, enabling complementarity, diversification and distancing it from seasonality.
Challenges
Position Andalusia at the forefront of tourist innovation by incorporating the R&D&i of products and processes to enhance territorial heritage resources (nature, culture and landscape) at a comparable level to its European position in annual tourist volume.
Mobilise the creative spirit of Andalusian society and important cultural capital to drive value generation processes through R&i around the value chain of cultural and creative industries.
Lines of action
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1.
Innovation in cultural and creative industries.
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2.
Research and innovation in tourism accessibility.
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3.
Development of new tourism models.
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4.
Research and innovation in innovative tourist products.
Capacities which were identified on the territori to select this priority
- Cultural and creative companies.
- Experiential, motivation and personalised tourism based on differential elements of Andalusia.
- New tourism models.
- Innovation and tourism. Andalusia leading region in research, pilot and demonstration projects, and technology transfer in the field of tourism.
Examples of actions
Ejemplos de actuaciones realizadas en el marco de la prioridad Potenciación de Andalucía como destino turístico, cultural y de ocio:
