Smart specialization, applied to a region, is based on defining priorities to create competitive advantages through the development and adaptation of strengths of research and innovation to business needs.
The RIS3 Andalusia 2020 identifies the areas of activity in which Andalusia has more competitive advantages compared to other regions.
region of environmental heritage wealth: 24 Natural Parks, 32 Natural Landscapes, 28 Natural Reserves, 47 Natural Monuments and the two most important natural enclaves in Europe for bird watching and historic culture: 669 buildings declared Places of Cultural Interest, 29 Subaquatic Spaces declared Archaeological Easement Zones, 302 buildings in general cataloguing regime and 6 spaces declared a World Heritage Site.
Creative territory with unique cultural values such as Flamenco, experience in tourist research and promotion through ICTs with assets such as the Public Company for Tourist Management, Sport of Andalusia, Andalusia Centre of Tourist Innovation, Andalucía Lab and the Andalusian Institute of Historic Heritage.
Leading international destination for the diversity of resources and offering of new specialised and personalised products based on experiential and motivation tourism, enabling complementarity, diversification and distancing it from seasonality.
Position Andalusia at the forefront of tourist innovation by incorporating the R&D&i of products and processes to enhance territorial heritage resources (nature, culture and landscape) at a comparable level to its European position in annual tourist volume.
Mobilise the creative spirit of Andalusian society and important cultural capital to drive value generation processes through R&i around the value chain of cultural and creative industries.
Ejemplos de actuaciones realizadas en el marco de la prioridad Potenciación de Andalucía como destino turístico, cultural y de ocio:
Social media campaigns for the international dissemination and commercialization of Andalusian tourism companies
Update and renewal of web platform.
Facilitate work in Network / Smart Data